Sivakarthikeyan’s much-anticipated collaboration with director Sudha Kongara, Parasakthi, will finally give fans their first extended look tonight. The makers have confirmed that the official trailer will drop on Sunday, January 4, 2026 at 6:00 PM on social media, a planned reveal timed to build momentum ahead of the film’s Pongal release on January 10, 2026.
The trailer announcement follows a star-studded audio launch that took place on January 3. Originally scheduled for a large stadium venue, the audio event was moved at the last minute to the Leo Muthu Indoor Stadium at Sri Sairam Engineering College in West Thambaram, Chennai, after organisers cited technical reasons. The trailer was expected to premiere at that event but the team instead decided to release it online the next day, reportedly to avoid clashing with another major trailer drop.
What we know so far
Parasakthi is being positioned as a period drama that marks the first time Sivakarthikeyan and Sudha Kongara have joined forces. The film is produced by Dawn Pictures and will be distributed by Red Giant Movies. Key crew credits promise a high technical bar: GV Prakash Kumar is the composer, Ravi K. Chandran handled cinematography, and Sathish Suriya is on editing duties.
The cast includes:
- Sivakarthikeyan as Chezhaiyan, a student leader and the film’s central figure
- Sreeleela, the Telugu star, making her Tamil debut
- Ravi Mohan as the antagonist
- Atharvaa in a pivotal role.
The production has been kept deliberately cinematic. With Ravi K. Chandran as director of photography and a Sudha Kongara script that is expected to be rooted in human drama and social stakes, the trailer will be watched for tone, period detail, and the way the film positions Sivakarthikeyan’s screen persona in a serious, historic setting.
Why the online reveal and timing matter
Two things explain the choice to publish the trailer on social channels at 6 PM. First, Pongal is one of the most crowded and commercially important release windows in Tamil cinema. Several big films were vying for attention around the same dates. Producers often stagger teasers, trailers and audio launches to avoid dilution of publicity.
According to the makers, the trailer was held back from the audio launch partly to avoid a clash with another major trailer release the same day. That cautious approach aims to ensure maximum visibility for Parasakthi when the clip goes live.
Second, a social release maximises direct engagement. A 6 PM slot is prime time for social traffic in India. Releasing on official handles gives the team control over the narrative, allows immediate subtitling and multi-language updates, and fuels online conversations that can translate into strong opening weekend footfalls. Expect the team to push clips, BTS stills, songs and short reels in the hours after the trailer drops.
What to watch for in the trailer
Given the pedigree behind Parasakthi, the trailer will be parsed for several indicators:
Production design and period detail
How convincingly the film recreates its period setting will be an early talking point. Costume, art direction, and Chandran’s lighting choices will set audience expectations.
Sivakarthikeyan’s tone and transformation
Sivakarthikeyan is known for his versatility. Fans will be looking for a different, perhaps darker or more textured, performance than his usual commercial outings. The trailer should reveal whether the film leans heavily on his star appeal or uses him as part of a broader ensemble.
Music cues from GV Prakash
A Sudha Kongara film often uses music to underscore emotional beats. The trailer will likely feature at least one musical motif from GV Prakash, and that will give early clues to the film’s emotional register.
Supporting performances and villainy
Ravi Mohan’s portrayal of the antagonist and Atharvaa’s pivotal role will be closely watched. Trailers often tease key conflicts; how these characters are framed will shape initial audience reactions.
The Pongal landscape and competition
Parasakthi arrives during a competitive Pongal window when audiences traditionally flock to theatres. This year’s festival schedule features several high profile releases, so Parasakthi’s team has sought every marketing advantage, from a scaled audio launch to a carefully timed trailer release. The shift away from revealing the trailer at the live event suggests a polished digital push is now the primary vehicle for connecting with pan-Indian and diaspora audiences.
What comes next
After the trailer drops at 6 PM, expect a rapid follow-up of promotional assets: song videos, character posters, multilingual snippets, and interviews. The filmmakers will hope the trailer builds sustained curiosity for the January 10 theatrical launch. If early reactions are strong, social buzz could translate into robust advance bookings for the Pongal weekend.
Where to watch
The makers have said the trailer will debut on official social media channels. Fans should check Sivakarthikeyan’s verified accounts and Parasakthi’s film handles on X, YouTube, Instagram and Facebook for the premiere. Expect the clip to be subtitled and shared across regional channels shortly after the initial release.
Bottom line
Parasakthi’s trailer release is a key marketing moment for the film. With Sudha Kongara directing, Ravi K. Chandran behind the camera and GV Prakash on music, tonight’s reveal is likely to set the tone for Pongal’s big-screen conversation. Keep an eye on social metrics and early reactions after 6 PM to see whether the trailer lives up to the high expectations.
